The OS family
Acquisition OS
Sponsorship Acquisition
Acquisition OS: our operating system for faster, smarter partnerships.
How it works. From the first signal to a signed partnership, in three steps.
Video coming · Scan
What trains the models. The data underneath every match, refreshed continuously.
- 33M+
- companies indexed
- 14
- data sources, unified
- 21M
- companies that meet partner-ready criteria
- 82,000
- brands already active in sport
- 14
- specialised AI agents
- 3
- fits scored on every match
What Orama sees. Five layers on every company, refreshed continuously.
And for brands, Orama reads properties the same way: Audience, Inventory, Availability, Existing partners, Category exclusivity and Performance.
Not a SaaS. 14 agents on autopilot. You don’t log in and run searches. Our agents work around the clock and surface only the best-fitting opportunities.
14
A SaaS tool
- You log in(not with VYCTO)
- You search and filter(not with VYCTO)
- You write the outreach(not with VYCTO)
- You chase the meeting(not with VYCTO)
Acquisition OS
- Agents scan the market 24/7
- Only real fits surface
- Briefs, decks and pricing are built for you
- You take the meetingYour only job
Find
6 agents
- Market Scannerrunning
- Signal Watcher
- Brand Profiler
- Audience Matcher
- Fit Scorer
- Conflict Checker
Match
6 agents
- Thesis Writer
- Concept Generator
- Decision-Maker Mapper
- Brief Builder
- Pricing Analyst
- Package Builder
Prove
2 agents
- Activation Planner
- Reporting Analyst
The signals we track. Over 30 buying triggers that tell us a brand is ready to partner, and why now.
32 triggers · 7 groups
Capital
Fresh money gets spent on growth. A brand that just raised or beat earnings has budget to move.
Funding round, IPO filing, Listing, Acquisition, Earnings beat, New guidance
Growth
Entering a market or launching a product needs trust, fast. Sport is the quickest way to earn it locally.
New market entry, New office or store, New route, Product launch, Rebrand, Hiring surge in marketing
People
New leaders bring new agendas. A new CMO or Head of Partnerships reviews sponsorship early.
New CMO, New CEO, New Head of Partnerships, Executive move, Founder statement, Leadership passion for a sport
Marketing
A shift in spend, agency or ambassador shows where the brand is heading next.
Campaign launch, Shift in ad spend, Agency change, New ambassador, Rival brand enters sport
Sponsorship
Expiring deals and category exits open doors. When a rival signs, the pressure to respond is real.
Deal nearing expiry, Category exit, Competitor signs a rival property, First-ever sports deal
Regulatory
A licence or approval means a brand can finally market somewhere new.
Licence granted, Market approval, Product certification
Reputation
Coverage tells us when to move. Brand-safety flags tell us when not to.
Press coverage, Brand-safety flags
Signal feed
Sample data- GrowthRebrandAI platform · US → Needs local trustnow
- CapitalAcquisitionEnergy drink · ES → Budget to spend2m
- RegulatoryMarket approvalEV maker · DE → New market unlocked4m
- MarketingNew ambassadorSportswear · IT → Changing direction6m
- PeopleNew Head of PartnershipsLogistics · NL → New agenda8m
- GrowthNew office or storeInsurer · US → Needs local trust10m
Sources
- Company registries and filings
- Funding databases
- Job boards
- Newswires and press
- Public ad libraries
- Social channels
- Partnership trackers
- Web and app data
How we evaluate every partnership. Three fits, four gates, one bar. If a brand doesn’t fit, we don’t contact them.
No mass outreach. Brands only hear from us when the fit is real.
Storytelling fit
Values, heritage, narrative and audience identity. Does the partnership make sense to a fan?
KPI fit
What the brand is measured on, against what the property can deliver: awareness, leads, sales, trust, talent.
Budget fit
Revenue-to-spend benchmarks, typical ticket sizes and category norms. Does the price work for both sides?
The gates. Before anything passes, Orama checks the do-not-contact list, category exclusivity, league rules and brand safety.
- Do-not-contact list
- Category exclusivity
- League rules
- Brand safety
The threshold. Only matches above our compatibility bar reach a brand. Everything below it is never contacted, so brands only hear from us when the fit is real.
The outcome
Your commercial team, on autopilot.
Agents run every stage around the clock. You see the result: meetings booked with brands that fit, one after another.
Autopilot, running 24/7
Sample data- SourcingMarket Scanner · working12,480brands scanned
- QualifyingFit Scorer214fits above the bar
- OutreachingBrief Builder611:1 briefs drafted
- Offer creationPackage Builder23custom decks built
- BookingDecision-Maker Mapper9meetings booked
No logins, no dashboards to run. Every stage hands its work to the next, and a specialist checks it before it reaches a brand.
Meeting bookedSpotify · Head of Brand PartnershipsWhenThu 14 Nov, 10:30Brand report
- Audience fit18-34, music-led
- Their KPIPremium sign-ups
- Open categoryAudio streaming
Custom deck
Every partnership slot matched to a brand that fits.
Illustrative example. Spotify is shown as a sample brand, not a client.
Want more detail? Pick the question you’re asking. Each building block has its own page, free to explore.
- FIG 0.1
Which brands fit my property right now?
Answered by Fit Check
Explore Fit Check - FIG 0.2
Where should my brand play, and for what return?
Answered by Property Match
Explore Property Match - FIG 0.3
Why would this brand say yes?
Answered by Sponsorship Thesis
Explore Sponsorship Thesis - FIG 0.4
Who is in the room, and what do they care about?
Answered by Intelligence Briefs
Explore Intelligence Briefs - FIG 0.5
Which idea will actually cut through?
Answered by Brand OS
Explore Brand OS - FIG 0.6
What is this partnership worth, and what did it return?
Answered by Pricing & Reporting
Explore Pricing & Reporting
Built for the size of the market. Sponsorship is one of the largest flows of money in sport, and it still runs on spreadsheets and phone calls.
Today
- £14B
- in sponsorship revenue left on the table every year
- 70%
- of a sales team's week goes on admin, not selling
- 60%
- of sponsors have no standard way to measure what they get back
With VYCTO
- 3×
- more qualified sponsor meetings
- +40%
- average deal value
- 30 days
- average time to close
Today: Two Circles, Salesforce State of Sales (2023), ANA/MASB (2018). With VYCTO: illustrative figures.
Find the partnerships worth making.
Acquisition OS is our smart terminal. It reads the market continuously, scores every brand and property on storytelling, KPI and budget fit, and only surfaces partnerships worth making.