Exclusivity
League rules
Brand safety
Conflicts
Checks run automatically.
Exclusivity, league rules, brand safety and conflicts, before anything moves.
For properties
Done-for-you
Own the relationships. We’ll run everything around them.
The best properties in sport are bringing partnerships in-house. VYCTO gives your team the output of a full commercial department, without handing your relationships to anyone else.
Waiting for your team
Sample data- Approve
Sponsorship Thesis
Regional fintech · Foundation
- Approved
Mid-season report
National bank · Renewal
- Approved
Matchday deliverables, 6 of 6 tracked
Healthy snack brand · Activation
- Approved
Package draft, priced against paid social
Regional fintech · Close
Run by VYCTO this week
412
research, outreach, pricing and reporting tasks
Decided by your team
9
calls that needed a person
The shift · Sport is moving away from agencies
For decades, properties outsourced partnerships to agencies with a phonebook and a commission. The brand relationship lived with the agency, and when the agency left, so did the relationship.
The leading clubs and leagues are changing that.
They want their own people in the room, building their own relationships, on their own terms. But in-house teams have a problem. They’re small, they’re stretched, and AI is moving faster than any partnerships team can learn it.
CAPACITY: 2 PEOPLE
ResearchSourcingOutreachPricingActivationReporting
They’re asked to do the research, sourcing, outreach, pricing, activation and reporting of a ten-person department with two people.
The model
Your team owns the relationship. We run the machine.
Your team
- Builds the relationship
- Takes the meetings
- Makes the calls that matter
The relationship is always yours. Every conversation, contact and contract stays with your team.
VYCTO
- 01Sourcing and fit scoring across the whole market
- 02Signals: who’s ready, and why now
- 03Sponsorship Thesis for every target
- 04Outreach, sent as you, approved by you
- 05Reply handling up to the booked meeting
- 06Intelligence Brief before every call
- 07Pricing against comparable channel spend
- 08Proposal and package drafts
- 09Activation planning and deliverables tracking
- 10Reporting and the renewal case
The partnership lifecycle, productised
Every stage of a partnership.
Run by Acquisition OS.
Reviewed by our specialists.
Acquisition OS
5 stages running
No bureaucracy
The admin that slows partnerships down, gone.
Matchday photos
Brand marketing
LED approval
Club ops
Monthly report
Brand finance
Deliverables flow.
Assets, approvals and reports forwarded to the right person, on time.
Your team approves
We execute
Partners see results
One simple loop.
Your team approves. We execute. Partners see results.
Why not an agency, or software?
Two things VYCTO is not.
An agency
A phonebook and a commission.
Why not?
Agencies own the relationship and the commission. When they leave, both go with them.
Another software tool
One more login.
Why not?
Software adds another login, another tab, and another tool your team has to learn.
VYCTO does the work around the relationship and leaves the relationship with you.
Own the relationships. We’ll run everything around them.
The relationship is always yours. Every conversation, contact and contract stays with your team.