Belonging.
Fans give trust to the brands that back their team.
Entering a new country isn’t a media problem. It’s a trust problem. Sport builds trust faster than any ad campaign.
Sample: a bank entering a new Gulf market Sample data
Local trust with a sports partnership Launch campaign
Awareness
18%
Consideration
6%
Leads
320
Accounts opened
41
Return ÷ cost0.4×
Local brand association+25
Hospitality has already put you in the room with local decision makers.
Why sport beats a launch campaign
Community
Media
Matchday
Visibility.
Matchdays, media and community in one place.
MATCHDAY BOX · WEEK 3
Head of procurementmet
Regulator, retailmet
CFO, family groupmet
Minister’s advisermet
Access.
Hospitality puts you in the room with local decision makers in your first month.
Entered
EURO 2024
BYD used EURO 2024 to back its European push, two years after entering the market.
How we plan your entry
Market read
Sample dataFootball
92
Padel
64
Motorsport
51
Esports
40
Basketball
28
Share of your target audience who follow each sport weekly.
The hell yes test
Break even on the bottom line. Net positive on the brand.
If a deal pays for itself and makes people think more of you, it’s a hell yes. If it misses either, it isn’t, however famous the name.
Five ways into the same market
Sample dataSelected
Capital city club
Bottom line
1.9×
Brand
+68
Pays back by month five, and locals start naming you alongside the club. Hell yes.
Verdict
Hell yes
Built for:
Every entry moment where trust has to come before revenue.
New offices
New stores
New routes
New licences
New launches
Become local, fast.
Entering a new country isn’t a media problem. It’s a trust problem. Sport builds trust faster than any ad campaign.