......................YOU.......
Crowded.
The obvious properties carry dozens of partners. You’re wallpaper.
Most brands buy the biggest name they can afford and end up as one logo among thirty. We find the property where your story belongs, and where you’ll actually be seen.
Case file · a fintech entering the Gulf
Sample data- Leadership
- Presence
- Audience
- Category
- Budget
Verdict: 3 properties beat paid social for this goalShortlist ready
The problem, in three lines.
The default way brands buy sport.
Paid for the name
Value of the fit
Overpriced.
You pay for the name, not the fit.
Fans who can say why a crowded-category sponsor is there.
Forgettable.
Fans can’t tell you why you’re there, so they don’t remember you.
What we do instead.
Three questions, answered with evidence.
- 01
Find the fit.
Every relevant club, athlete and event, scored on story, audience and budget.
- Story84
- Audience77
- Budget71
- 02
Find the gap.
Where your category is open, and where you’d stand out instead of blending in.
Category open at 11 of 40 properties
- 03
Find the price.
What it should cost, benchmarked against what the same budget would buy everywhere else.
The asking price, moved to what the fit is worth.
The evidence file
Forensic, before it’s strategic.
Before we recommend a single property, we build the case: what your leadership says, where your brand already shows up, who you need to reach, and which categories are still open.
Sample brand: a fintech entering the Gulf Sample data
CEO · Q3 earnings call · 6 weeks ago
Our priority for next year is the Gulf. We want to be the brand people trust with their first salary.
CMO · Industry interview · 3 weeks ago
We’re building for young professionals who see money as a tool, not a worry. Trust is earned in public.
CEO · LinkedIn post · 9 days ago
Proud to open our Dubai office today. Saturday’s 5-a-side with the new team was the best onboarding we’ve done.
Themes across 42 statements
- Gulf expansion38%
- Trust29%
- Young professionals21%
- Community12%
Read-out
A Gulf-facing property with a young professional audience and a community story. Not a global glamour club.
The hell yes test
Break even on the bottom line. Net positive on the brand.
If a deal pays for itself and makes people think more of you, it’s a hell yes. If it misses either, it isn’t, however famous the name.
The five options from the decision engine
Sample dataSelected
Gulf padel tour
Bottom line
1.9×
Brand
+60
Category open, three in five fans are your customers, and it beats paid social on cost per lead.
Verdict
Hell yes
Start with the IP. Expand when it proves itself.
The smartest first move is often the smallest: license the club’s marks, put them to work in the ads you already run, and grow the partnership only when the numbers earn it.
- 01IP rights Start hereClub marks and imagery in your existing paid ads. Smart CTAs turn the badge into clicks you can measure.
- 02Digital and content Club channels, athlete content and matchday moments, once the IP has proved the audience.
- 03Full partnership Physical inventory, hospitality and activation, sized to what the first two stages returned.
Your BrandSponsored · Official partner of the club
Gloucester RugbyPhoto: PierreSelim, CC BY-SA 3.0Your first salary deserves a home team.
Club IPOpen a matchday account. Win a seat in the home end. Smart CTA
Same ad spend, now with the club badgeLift measured
Sample data
Sport has to beat your other channels. We price every partnership against what the same budget buys elsewhere.
If sport doesn’t beat the alternative, we’ll tell you.
Cost per qualified lead · same budget
- Search & social ads
- Creators & UGC
- Experiential
- Out-of-home
- The right sports partnership
Lower is better · relative cost per outcome
More return for brands. More revenue for properties.
Sport earns its budget on merit, as a channel that proves its ROI.