Most partnerships end because no one can prove they worked. We report the halo and the hard numbers, side by side, in a way your CFO will accept.
Halo
- Reach and media48M
- Awareness and sentiment+11 pts
- Content performance3.2M views
Proof
- Tracked sales and codes2,140 sales
- Leads and sign-ups6,900 sign-ups
- Meetings and deals from hospitality€640k pipeline
Proven return
cost €1.1M€1.9M
Two columns, one report
Halo
- Reach and media48M
- Awareness and sentiment+11 pts
- Content performance3.2M views
Proof
- Tracked sales and codes2,140 sales
- Leads and sign-ups6,900 sign-ups
- Meetings and deals from hospitality€640k pipeline
The halo explains why it worked. The proof shows that it did.
€1.9M proven on €1.1M · 1.7×
Sample data
Measured against your other channels
Cost per
Lower is better. Where sport loses, the report says so.
How it works
KPIs agreed and tracking built into every activation.
- Three KPIs agreed with finance
- Promo codes per activation
- Tracked links on every asset
- CRM field for hospitality guests
- Benchmarks pulled from your ad accounts
The hell yes test
Break even on the bottom line. Net positive on the brand.
The season review: renew, scale or cut
Sample dataSelected
City club
Bottom line
1.7×
Brand
+55
€1.9M proven on €1.1M. Recommendation: scale.
Verdict
Hell yes
What you walk away with
A case you can defend in the boardroom.
BOARD PACK · SPORT · SEASON 1
Sport returned 1.2× on €1.94M. Without the box, 1.6×.
Proven return
€2.35M
Sales, sign-ups and pipeline
Against search & social
−33%
Cost per qualified lead
Brand
+9 pts
Aided recall, tracked quarterly
Recommendation: scale the city club, renew the padel tour, cut the grand prix box.